A cleaning company without at least a couple hundred photos should schedule time to get them. The goal is more content over time, and 365 photos covers a full year of daily social posts. Unique images go on every page.
Book a photographer to shoot your crew on real jobs. One session gives you a big batch of crew, room and before-and-after photos to work from.
Stage a clean in your own home. Shoot every room and every task with your crew, on your own schedule, with no customer to work around.
Ask a couple of great customers: "Can I take some pictures of your house? I'll give you a free cleaning." Real homes, your real crew.
A couple hundred photos to start
365 photos covers a year of daily posts.
The shot list: what to shoot
Every content type a local service business needs, generated consistently and approved by you.
Your team and your customers
Faces and smiles, some looking at the camera and some not, staged and candid. Cleaners with customers, at the door and walking through the home.
Questions about your cleaning company photo library
How many photos you need, how to get them and where they get used.
How many photos does a cleaning company need?
At least a couple hundred. If you do not have that many, schedule time to get them. 365 photos covers a full year of daily social posts.
A couple hundred photos minimum
365 photos covers a year of daily posts
Do I have to approve every piece of content?
Yes. Nothing publishes without your approval. The approval workflow is designed to fit in a few minutes a week, review the batch, approve what goes out, flag anything that needs revision.
Yes, nothing publishes without your approval
A few minutes a week, batch review and approve
What if the generated content is wrong or off-brand?
You reject it or request revision. The Knowledge Stack gets updated with the feedback so future content avoids the same issue. The system learns your preferences over time.
Reject the draft, the system updates Knowledge Stack with feedback
Future content avoids the same issue, system improves over time
What is the cheapest way to get photos?
Use your own home, or ask a couple of great customers if you can photograph their house in exchange for a free cleaning. A photographer is the quickest way to get a big batch at once.
Shoot a staged clean in your own home
Trade a free cleaning for photos of a customer's house
Where do my photos get used?
On your website pages, your Google Business Profile and your social posts. Smart Stack Method drafts posts from your photos, you approve them, and tracked links show what they bring in.
Website pages, Google Business Profile and social
Posts drafted from your photos, approved by you
Why does a cleaning company need so many photos?
The goal is more and more content over time. New pages go up every month and each one gets unique images, and daily social posts need fresh photos too.
Unique images on every new page
Fresh photos for daily social posts
Which photos should I take first?
Start with your team: faces, smiles and cleaners with customers at the door. Then shoot every room you clean, and a before and an after of every task.