Your photo library: what to shoot for your cleaning company

The shot list, how many photos you need and three simple ways to get them. Your photos feed every page and post.

How many photos your cleaning company needs

A cleaning company without at least a couple hundred photos should schedule time to get them. The goal is more content over time, and 365 photos covers a full year of daily social posts. Unique images go on every page.

Book a photographer to shoot your crew on real jobs. One session gives you a big batch of crew, room and before-and-after photos to work from.

Stage a clean in your own home. Shoot every room and every task with your crew, on your own schedule, with no customer to work around.

Ask a couple of great customers: "Can I take some pictures of your house? I'll give you a free cleaning." Real homes, your real crew.

Building a photo library for a cleaning company
A couple hundred photos to start

365 photos covers a year of daily posts.

The shot list: what to shoot

Every content type a local service business needs, generated consistently and approved by you.

Cleaning crew and customer photos for the shot list

Your team and your customers

Faces and smiles, some looking at the camera and some not, staged and candid. Cleaners with customers, at the door and walking through the home.

  • Faces and smiles, staged and candid
  • Cleaners greeting customers at the door
  • Your crew walking through the home
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Room-by-room photos for a cleaning company website

Every room you clean

Bathrooms, bedrooms, living rooms and kitchens. Shoot each room so every service page and every city page gets its own photos.

  • Bathrooms and kitchens
  • Bedrooms and living rooms
  • Unique photos for every page
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Before and after cleaning task photos

Every task, before and after

Toilets, showers and sinks. Floors, baseboards and walls. Ceiling fans. Take a before and an after of each task so the result shows.

  • Toilets, showers and sinks
  • Floors, baseboards, walls and ceiling fans
  • A before and an after of each task
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Behind-the-scenes photos of a cleaning crew loading up

Behind the scenes and your brand

Loading up, the checklist, the supplies and the team. Add your colors and uniforms, so every photo looks like your cleaning company.

  • Loading up and the supplies
  • Your cleaning checklist in use
  • Your colors and uniforms
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Posts built from your photos vs generic content tools

Why posts built from your own photos read like your cleaning business, not every other cleaner.

Generic content tools

Deliverables that stop when you stop paying

  • Built from generic prompts, no business-specific data
  • Manual copy-paste from generator to each platform
  • No plan for what to post next
  • Approval through email chains and screenshots
  • Voice drifts as different writers and prompts get used

Smart Stack Method

Better every month, built from your own photos and words

  • Drafted from your photos and your Knowledge Stack, in your voice
  • Posted to your website, Google Business Profile and social
  • A steady plan for what to post each week
  • Slack approval with one-click actions
  • Voice stays consistent across every channel and every month

Questions about your cleaning company photo library

How many photos you need, how to get them and where they get used.

How many photos does a cleaning company need?

At least a couple hundred. If you do not have that many, schedule time to get them. 365 photos covers a full year of daily social posts.

  • A couple hundred photos minimum
  • 365 photos covers a year of daily posts
Do I have to approve every piece of content?

Yes. Nothing publishes without your approval. The approval workflow is designed to fit in a few minutes a week, review the batch, approve what goes out, flag anything that needs revision.

  • Yes, nothing publishes without your approval
  • A few minutes a week, batch review and approve
What if the generated content is wrong or off-brand?

You reject it or request revision. The Knowledge Stack gets updated with the feedback so future content avoids the same issue. The system learns your preferences over time.

  • Reject the draft, the system updates Knowledge Stack with feedback
  • Future content avoids the same issue, system improves over time
What is the cheapest way to get photos?

Use your own home, or ask a couple of great customers if you can photograph their house in exchange for a free cleaning. A photographer is the quickest way to get a big batch at once.

  • Shoot a staged clean in your own home
  • Trade a free cleaning for photos of a customer's house
Where do my photos get used?

On your website pages, your Google Business Profile and your social posts. Smart Stack Method drafts posts from your photos, you approve them, and tracked links show what they bring in.

  • Website pages, Google Business Profile and social
  • Posts drafted from your photos, approved by you
Why does a cleaning company need so many photos?

The goal is more and more content over time. New pages go up every month and each one gets unique images, and daily social posts need fresh photos too.

  • Unique images on every new page
  • Fresh photos for daily social posts
Which photos should I take first?

Start with your team: faces, smiles and cleaners with customers at the door. Then shoot every room you clean, and a before and an after of every task.

  • Your team first
  • Then every room and every task
What if I need to pause posting?

Still have questions?

See your new site

Send your photos. Approve the posts.

Your photos and a few minutes a week of approvals keep the posting going.

  • Posts drafted from your photos, approved by you in a few minutes a week
  • $200 per page on a 10-page minimum, then $2,500 a month + tax
  • Month to month after the build, GoHighLevel included
Cleaning company owner approving posts made from their photos
Your photos, your posts, your approval

You approve what goes out.