Analytics and reporting for cleaning companies

See where every lead came from, which ones booked, and what your marketing brought in.

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What you can see in one place

Leads, booked jobs, Google rankings and Business Profile activity together, so you stop guessing what is working.

Cleaning company leads tagged by source

Where every lead came from

Every form, call and booking is tagged with its source: Google search, your Google Business Profile, ads, referrals or social. You can answer the question most owners can't: where did your last 10 leads come from?

  • Source tagged on every form, call and booking
  • Google, Business Profile, ads, referrals and social
  • One list of every lead and where it stands
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Booked cleaning jobs tied back to lead sources

Which leads turned into booked jobs

Through the two-way sync with Housecall Pro, Jobber, MaidCentral or Close, booked jobs tie back to the lead that started them. You see revenue by lead source, not only clicks and visits.

  • Booked jobs tied to the lead that started them
  • Revenue by lead source
  • Synced with your scheduling software
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Google rankings and Business Profile activity for a cleaning company

How you show up on Google

Google Search Console is monitored and rankings are tracked for the searches your customers use. Google Business Profile views, calls and direction requests show right next to them.

  • Rankings tracked across your target searches
  • Google Business Profile calls, views and directions
  • New pages checked as Google finds them
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Search engine and AI crawler visits to a cleaning company website

Search engine and AI crawler visits

Because the site runs on Smart Stack Method's own servers, you can see when Google and AI tools like ChatGPT visit your pages. WordPress, Wix and Squarespace sites can't show that.

  • See when Google crawls your pages
  • See when AI assistants visit your site
  • Proof your new pages are being found
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Numbers that change what you do next

A report only matters if it changes a decision. Every month the numbers decide what gets built or fixed next: which pages to add, which services to push and where follow-up is leaking.

Searches that show your site but don't get clicks point to the next pages to build or improve, so new pages go where people are already looking.
Leads that came in but never booked show where follow-up breaks down, so the fix goes where the lost money is instead of where it is easiest.
Revenue by service and lead source shows which services bring your best customers, so pages, posts and emails lean toward the work you want more of.
When a form or quote tool loses people, the data shows it. One instant-quote tool let 25 of 38 users leave with a price and no contact details, so it got fixed.
Cleaning company marketing numbers that drive next month's work
Numbers that decide what comes next

Plain reports, not dashboards to dig through

You don't have to log into five tools. An update every Thursday covers what came in, what booked and what is next, in plain words. The full numbers are there whenever you want them.

  • Leads and bookings by source
  • Rankings and Google Business Profile activity
  • What gets built or fixed next
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Weekly marketing report for a cleaning company owner
An update every Thursday

Know where every lead and dollar came from

Numbers from client records, with names left out for privacy.

$235K

In won deals traced to website calendar bookings

127 to 320

New customers from Google, revenue from $98K to $208K

25 of 38

Instant-quote users left with no contact, so it got fixed

Selected client results. Results vary, and they follow the effort you put in.

Questions about analytics and reporting

What cleaning company owners ask about tracking leads, bookings and reports.

What does the analytics show me?

Where every lead came from, which leads booked, and what each lead source brought in. Google rankings, Google Business Profile activity and crawler visits sit right alongside it.

  • Leads, bookings and revenue by source
  • Google and Business Profile activity
How often do I get a report?

Every Thursday you get an update in plain words: what came in, what booked and what is next. The full numbers are available anytime you want to look.

  • An update every Thursday
  • Full numbers anytime
Can I see which pages bring in leads?

Yes. Every form and call is tagged with the page and source it came from, so the pages that bring in leads get more support and the ones that don't get fixed.

  • Leads tied to the page they came from
  • Pages improved based on the data
What if my site has no analytics set up?

Google Analytics and Google Search Console are set up and connected as part of the website build. If you already have them, they get connected to the new site.

  • Set up during the build
  • Existing accounts connected
Does it work with my scheduling software?

Yes. The two-way sync with Housecall Pro, Jobber, MaidCentral and Close ties booked jobs back to the lead source, so you see revenue, not only clicks.

  • Two-way sync
  • Revenue by lead source
Do I need to understand analytics to use this?

No. The Thursday update says what is working and what to do next in plain words. You approve the next move instead of digging through dashboards.

  • Plain words, no dashboards required
  • You approve the next move

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