Lead follow-up for cleaning companies
Every lead lands in one pipeline, gets a status and gets followed up. Growth from the leads you already get.
What happens to a lead after day one?
When a lead comes in, you or your salesperson has a way of working it. But what happens a day later, two days, three? If 10 leads came in today, 10 tomorrow and 10 the day after, how would you keep following up and keep track? That is the gap this closes.
A new lead from your website, Google Business Profile, a call or a form lands in one pipeline. It gets a status and an owner, and follow-up starts the same day.
- Every lead source in one pipeline
- A status and an owner on every lead
- Response time tracked for your team
A missed call is a lead about to call the next cleaner on the list. The caller gets an automatic text back, and an opportunity opens in the pipeline on its own.
- Automatic text back on every missed call
- An opportunity opens with the caller's number
- Your team sees it and calls back
Past customers and old leads are growth you already paid for. Reactivation messages reach people who booked once or got a quote and went quiet, in your words.
- Past customers reminded to book again
- Old estimates followed up instead of forgotten
- Replies land back in the same pipeline
Follow-up that keeps going after day one
Nurture sequences for every kind of cleaning job, ready to go and written in your voice.
Following up is the cheapest growth there is.
Numbers from cleaning companies' own records.
close rate on estimates with an assigned owner, against estimates without one, at a residential cleaning company
close rate for the best follow-up text, against the default text, at the same company
worked through a follow-up rule at another cleaning company, with missed calls texted back
Selected client results. Results vary, and they follow the effort you put in.
Lead follow-up questions from cleaning company owners
What happens when I miss a call?
The caller gets an automatic text back, and an opportunity opens in your pipeline on its own. Your team sees the missed call with the number attached and calls back from there.
How long do follow-ups run?
Follow-up keeps going until the lead books, says no or asks to stop. Each sequence is set up with you, and you can pause or stop it for any lead at any time.
Can I write my own follow-up messages?
Yes. Every sequence starts from your Knowledge Stack so it sounds like you, and you review and approve it before it goes out. You can edit any message whenever you want.
Will follow-up texts annoy my customers?
Not when the messages are short, useful and in your voice. At one cleaning company, the best follow-up text closed at 11.1%, against 2.8% for the default text.
Do I have to replace Housecall Pro, Jobber or MaidCentral?
No. Your marketing and your operations stay separate systems that talk to each other. Smart Stack Method syncs two ways with Housecall Pro, Jobber, MaidCentral and Close, so lead status stays current in both.
What does lead follow-up cost?
Lead follow-up is included in Smart Stack Method at $2,500 a month. Usage fees for texts, calls and email sends are billed separately, and you can cancel with 30 days' written notice.
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See how your leads get statused, followed up and tracked, with your team's response time measured.