Running Google Ads for your cleaning company, tracked right

Every ad lead is tracked, real conversions go back to Google, and each lead is worked in the same pipeline as the rest.

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Smart Stack Method does not manage ads

It is built for organic growth: your website, local SEO, Google Business Profile, email, SMS and social. Keep running ads yourself or with whoever runs them now. Smart Stack Method makes sure every lead those ads bring is tracked and worked.

  • Keep your current ad manager or run ads yourself
  • Every ad lead tracked from click to booked job
  • Real conversions reported back to Google
See your new site
Google Ads leads for a cleaning company tracked to booked jobs
Your ads, tracked to booked jobs

Ad conversions reported back to Google for a cleaning company
Ads tracked from click to booked job

Your ads get cheaper when the site converts

Google learns from the conversions you send back. When real leads and booked estimates are reported, not page views, the ad account finds more people who book. A site built to convert turns each ad dollar into more estimates.

  • Conversions reported back to Google properly
  • Ad leads land in the same pipeline as every other lead
  • Follow-up texts and emails start right away

How ad tracking fits your current setup

Nothing about your ad account has to move. Smart Stack Method connects the tracking, the website forms and the follow-up around it, and ties booked jobs back to the ad that started them.

  • Your ad account stays yours Whoever runs your ads keeps running them. Smart Stack Method adds the tracking and lead handling around the account.
  • Forms and calls captured Website forms and calls from your ads are captured and tagged with their source before they reach your CRM.
  • Synced with your scheduling software Booked jobs in Housecall Pro, Jobber, MaidCentral or Close tie back to the ad that started them, through the two-way sync.
  • Numbers you can act on See cost per lead and which ads bring booked jobs, not only clicks and impressions, so you know where to spend.
Ad leads synced with cleaning scheduling software
Every ad lead tied to a booked job

Ads that cost less once the site converts

Local service businesses running their own ads alongside Smart Stack Method.

$199 to $159

Cost per conversion over a year, while ad spend dropped $19K

$520 to $14.8K

$520 in ads traced to $14.8K in estimates

128% more clicks

Same year, same business, on less ad spend

Selected client results. Results vary, and they follow the effort you put in.

Questions about running ads with Smart Stack Method

Ad management, tracking, conversions, cost and where your ad leads go.

Do you manage my Google Ads?

No. Smart Stack Method is built for organic growth. It works alongside any ads you run. Every ad lead is tracked, reported back to Google properly, and flows through the same pipeline as every other lead.

  • Built for organic growth
  • Works alongside any ads you run
Can I keep the person or agency running my ads now?

Yes. Whoever runs your ads keeps running them. Smart Stack Method adds the tracking, conversion reporting and follow-up around the account, so their work is measured by booked jobs.

  • Your ad account stays where it is
  • Their work gets measured by booked jobs
How do ad conversions get reported back to Google?

Leads and booked estimates from your ads are tracked and reported back to Google as conversions, so the ad account learns from real customers instead of clicks.

  • Leads tagged with the ad that brought them
  • Real conversions, not page views
What does Smart Stack Method cost if I run ads?

$200 per page to rebuild your website, 10-page minimum. Then $2,500 a month + tax. Usage like texts and email sends is billed separately, and your ad spend stays between you and Google. Month to month with 30 days' notice.

  • $2,500 a month + tax
  • Month to month with 30 days' notice
Will my ads get cheaper?

That depends on your market and your effort, so no one can promise it. One local service business saw cost per conversion fall from $199 to $159 over a year while spending $19K less.

  • A site built to convert
  • Better conversion data sent to Google
Where do my ad leads go?

Into the same pipeline as every other lead, with the same follow-up texts, emails and reminders. You see every lead, where it came from and where it stands in one place.

  • Same follow-up as every other lead
  • Source and status on every lead

See your new site

See your new site

Track every ad lead

Measure ads by booked jobs.

See your new site