SchemaReports: see exactly what Google sees on your website, schema coverage, entity signals, and technical SEO gaps.

Before Smart Stack deploys anything, Ryan runs SchemaReports on every client site. The free audit reveals exactly what Google understands about your business right now, and exactly where the gaps are.

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The schema types Smart Stack deploys.

Every page ships with validated structured data. Google reads it, rich snippets appear, the entity tightens.

Knowledge Stack, your brand voice mapped into the system
LocalBusiness schema

Name, address, phone, hours, geo coordinates, service areas, all connected to your Google Business Profile. Maps and Google know exactly who you are.

LocalBusiness schema

Name, address, phone, hours, geo coordinates, service areas, all connected to your Google Business Profile. Maps and Google know exactly who you are.

Tells Google your business is real, connects your website to your GBP listing, and unlocks map pack appearances and local search visibility.
name, address, telephone, openingHours, geo, priceRange, aggregateRating, areaServed, serviceArea
Knowledge panel triggers, map pack eligibility, rich contact information in search results.
AI Stack with Captain AI
FAQPage schema

Every FAQ block becomes structured data. Google displays your answers directly in search results. You own the answer before anyone clicks.

FAQPage schema

Every FAQ block becomes structured data. Google displays your answers directly in search results. You own the answer before anyone clicks.

Marks up question-answer pairs and unlocks rich results with expandable FAQ dropdowns directly in Google search.
mainEntity, Question, acceptedAnswer, Answer, text
FAQ rich snippets, expanded SERP real estate, and higher click-through from the extra visibility.
Amplify Stack website and content engine
Service schema

Each service page declares exactly what you offer, pricing ranges, and service areas. Search engines match you to the right queries.

Service schema

Each service page declares exactly what you offer, pricing ranges, and service areas. Search engines match you to the right queries.

Defines your service offerings in machine-readable format, connects services to your business entity, and improves query matching.
serviceType, provider, areaServed, offers, priceRange, description
Better query matching, service-specific rich results, and clear service definitions for AI systems.
Operate Stack CRM and automation
HowTo schema

Process pages become step-by-step guides Google can display directly. Your expertise shows before anyone visits the site.

HowTo schema

Process pages become step-by-step guides Google can display directly. Your expertise shows before anyone visits the site.

Structures instructional content and unlocks step-by-step rich results with images, times, and materials lists.
step, HowToStep, itemListElement, totalTime, estimatedCost, tool, supply
How-to rich snippets, step carousels in search, and voice assistant compatibility.
Analytics Stack unified reporting
Analytics Stack

GA4, Search Console, and Google Business Profile unified in one dashboard.

Analytics Stack

GA4, Search Console, and Google Business Profile unified in one dashboard.

One dashboard pulling GA4 website analytics, Search Console ranking data, and Google Business Profile calls and direction requests. Captain AI watches it and surfaces what matters.
Weekly performance reports delivered automatically. Keyword rankings tracked page by page. Lead source attribution so you know which pages drive calls. Trend alerts when something changes.
Analytics is the feedback loop. Data flows back into Knowledge, Amplify, and AI Stack. Stop guessing. Start knowing.

Why schema markup matters now.

AI systems read structured data first. Without schema, your content is just text. With it, machines understand your business identity, services, and authority.

Structured data gets parsed before page content. Schema tells Google what your page is about before it reads a single word of copy.
ChatGPT, Gemini, and Perplexity pull from structured sources. Schema makes your business citable by AI assistants.
Stars, FAQs, hours, prices. Schema unlocks visual elements that plain listings cannot display. More visibility, more clicks.
Most agencies deploy minimal or broken schema. Proper implementation is a competitive advantage that compounds over time.
Smart Stack schema validation dashboard showing structured data deployment
Schema Validation Dashboard

Every page validates, every schema type connects to your business entity.

Schema markup: Smart Stack vs manual implementation.

Most developers paste schema once and forget it. Smart Stack generates schema dynamically from your Knowledge Stack data.

Feature
Smart Stack Schema
Manual Schema
Data Source
Auto-generated from Knowledge Stack
Copy-pasted templates
Updates
Syncs when business data changes
Manual edits required
Validation
Pre-deployment testing
Deploy and hope
Schema Types
LocalBusiness, FAQ, Service, HowTo, Review
Usually just Organization
Entity Connection
All schemas link to one entity
Disconnected fragments
Coverage
Every page, every section
Homepage only
See How We Compare

Questions about SchemaReports.

How the audit works, what the score means, and how to read the report.

What is SchemaReports?

SchemaReports is a technical SEO audit tool built by Ryan. It analyzes a website URL and returns a 12-phase report covering schema markup coverage, entity signal consistency, and technical SEO health.

  • Free audit on any URL, 12-phase technical SEO score
  • Specific recommendations per phase, not just a number
Is SchemaReports free?

Yes. Anyone can run it on their own website at schemareports.com. Ryan also runs it live during Smart Stack discovery calls so you can see exactly what Google currently sees.

  • Run it yourself at schemareports.com, no account needed
  • Ryan runs it live on the call so you can ask questions in real time
Do I need to run SchemaReports before talking to Ryan?

No. Ryan will run it live during your call. If you want to run it yourself beforehand that is fine, Ryan will walk through the results together on the call either way.

  • Optional, not required, the call covers it
  • Running it early gives you context before the conversation
What score is good on SchemaReports?

Most local service business websites land in the 30 to 50 range on the first audit. Well-built Smart Stack sites typically score 85 or higher across all 12 phases. The score is less important than the specific gaps the report identifies.

  • 30 to 50 is typical for most service business sites cold
  • 85 or higher is the Smart Stack target across all 12 phases
How is SchemaReports different from other SEO audit tools?

SchemaReports focuses specifically on structured data, entity signals, and local SEO infrastructure. Most general SEO audit tools focus on technical issues or keyword opportunities. SchemaReports is tuned for the specific gaps local service businesses have.

  • Schema and entity-first, not keyword-first
  • Tuned for local service businesses, not generic websites
Does SchemaReports make recommendations?

Yes. Each phase returns specific recommendations for what to add, fix, or improve. Smart Stack uses those recommendations as the starting blueprint for deployment.

  • Specific, phase-by-phase recommendations, not vague advice
  • Smart Stack uses the report as the deployment blueprint

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Smart Stack Method — cta countdown 04

Want to see what SchemaReports finds on your current site?

Start the engagement and Ryan will run SchemaReports live, you will see exactly what Google currently understands about your business in under 60 seconds.

Start Now (623) 887-9994