Real cleaning companies. Real numbers.
A residential cleaning company went from $16K a month to $90K a month in under two years. Names left out for privacy.
Three cleaning companies, three results
Names left out for privacy. Every number comes from the company's own records.
Open any card for the starting point, what was built and where the numbers come from.
Phoenix area
Veteran-owned house cleaning company
175
recurring customers, up from 89 in a year
- Monthly booked work: about $35,000 to about $79,000
- Recurring work: about $21,000 to about $61,000 a month
- AI assistant answers pricing questions
- Source: completed jobs in their scheduling software
New Mexico
Established green cleaning company
+25%
new leads, 597 to 748, from less traffic
- Held at 775 leads the next 45 days
- Website rebuilt around the services they sell
- 3,010 stalled estimates back in the pipeline
- Source: new contacts in their CRM and Google Search Console
Phoenix and Scottsdale
Green cleaning company, two locations
+27%
search clicks, year over year
- Clicks from people new to the brand up 45%
- Silent website-to-CRM failure fixed
- Every quote and booking now reaches the CRM
- Source: Google Search Console
Three bigger stories from cleaning owners
Each story names the type of cleaning company, never the company. Every number comes from the owner's own records or recorded calls. Each one shows the dip after launch, and the growth belongs to the owner. Results vary with each business and how much the owner puts in.
- A residential cleaning company went from $16K a month to $90K a month in under two years.
- A residential cleaning company in four markets was shrinking at $3.6M a year and is now pacing to $4.6M.
- A residential cleaning company built a self-serve booking channel in 3 months, with ads off.

Real numbers from real cleaning owners
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