25% more leads from less traffic
An established green cleaning company in New Mexico grew new leads 25% while total search traffic dropped by about a third.
Where the company started
Who: an established green cleaning company in New Mexico. Most of the site's search traffic came from DIY cleaning recipes, read by people who wanted to do it themselves. Leads were split across two systems, and thousands of old estimates had gone quiet.
- Search traffic came mostly from DIY cleaning recipes
- Leads were split across two systems
- Thousands of old estimates had gone quiet
Results, 45 days before vs 45 days after launch
Launch in June 2026
Where the numbers come from: new contacts in their CRM, and Google Search Console.
Leads
New leads
748
up from 597, a 25% increase
- 45 days before vs 45 days after launch
- New contacts in their CRM
Held
New leads, the next 45 days
775
the gain held
- The second 45 days after launch
- New contacts in their CRM
Traffic
Total search traffic
Down about a third
That was the point
- The visitors who stayed were looking to book a cleaning
- Source: Google Search Console
What Smart Stack built
The website was rebuilt around the services they sell, and every old page was redirected so nothing broke.
- Website rebuilt around the services they sell
- Every old page redirected so nothing broke
- CRM and scheduling software on one customer list, with 3,010 stalled estimates pulled back into the pipeline
Want to see where your leads are leaking?
See what your new site would look like, or book a call and walk through your numbers.
- Book a call: (623) 887-9994
- Email: rw@smartstackmethod.com